Retargeting is one of the most important aspects of digital marketing and has one of the highest conversion rates of all services that are available. There is no denying the value of retargeting, but companies are struggling to understand where they are going to see the best return for their investment in the service. Facebook makes it easier than anyone else to retarget because it allows you to display a variety of ads to people who have visited your website and shown some interest in your product/service. Not only that, but how often do you want to get a Google Remarketing campaign live immediately, but you have to wait for your audience pools to grow? Or, do you have to install a GTM, drop tags on buttons, form submissions, and more?