Spa & Salon Digital Marketing

Our Spa/Salon-Inspired Online Presence Package will help you create the online foundation you need! Please contact us today if you need help with any of the following first steps:  

• Website Creation: Do you have a mobile friendly website? Can potential clients easily contact you or get directions to your location? What about your services? Is there valuable and useful information present about what you do? How do clients book? Has that been simplified?
• Facebook / Instagram Pages: Have you created social pages that are specific to your Spa or Salon? Many of the services provided focus on looks, but it’s also about making sure when someone leaves your business – they also feel great about themselves! Social Media is a great place to encourage your happy clients to speak about and mention you. 
• Google My Business Listing: Make sure your business information appears directly within Google through your My Business Listing. This Knowledge Panel allows your resort to appear directly in Google (for free!) providing customers with Pictures, your Phone Number, Directions, and more! 
• Google Search Console: This tool is used to communicate with Google from a technical standpoint. If you have a website, you definitely want to have this tool to keep track of what’s happening with your website and how Google is interacting with it. 
• Google Tag Manager: This tool is used to place any tags on your website (Remarketing, Google Analytics, Tagging, etc.). We highly recommend placing a GTM (Google Tag Manager) container on your website where you can place all of your tags in one simple location. 
• Google Analytics Configuration: This great (free!) tool allows you to track how many users are getting to your website, where they come from, what they do once on your website, and more! Make sure to create and setup your Google Analytics account so you can track the data of users on your Salon’s website!
• Basic Search Engine Optimization Practices: Are you keeping up with the latest trends when it comes to Search Engine Optimization? Are you appearing within the “three-pack” for your city? Make sure you are building out great content, completing Keyword Research, optimizing your Page Titles & Meta Descriptions, providing relevant Header Tags, coding search engine friendly Schema, writing great Alt Text, and more! 

Here are a variety of different channels where you can run Digital Marketing Campaigns to help drive additional leads and brand awareness. Our recommendation would be to create a foundation that helps make sure your website appears properly within the Search Engine through SEO (Search Engine Optimization). From there you can layer in Social Media Marketing, Paid Search Marketing, and test Banner Ads!

Paid Search: Paid Search is one of the most effective ways to find users who are looking for any type of service! In real time (when they make the search), you can display an ad that appears when someone searches for “Salon Near Me” and only pay if/when they click on your ad. The options are endless – with paid search you can ‘bid’ on searches that revolve around a specific service, specific locations, specific age groups and more! 

Social Media Marketing: Social Media is another fantastic place to help drive awareness and leads for your Salon. On Social Platforms we are able to display a photo which can sometimes resonate better with potential clients. Facebook Ads work great to start while paired with Instagram Ads and we’re not talking about just boosting your post. You can run real campaigns that are much more targeted and have a much better KPI (Key Performance Indicator) like Phone Calls or Form Submissions. 

Remarketing: Remarketing (or Retargeting) are ads that we can service based on how a user interacted with your website! If someone is shopping around for a high price service like Microblading and lands on your Microblading Landing Page, we can continue to serve them ads showcasing your Microblading Options to help ensure you stay top of mind when they are reading to make that appointment. 

On-site Search Engine Optimization: Are you keeping up with the latest trends when it comes to your website Search Engine Optimization? Make sure you are building out great content, completing Keyword Research, optimizing your Page Titles & Meta Descriptions, providing relevant Header Tags, coding search engine friendly Schema, writing great Image Alt Text, and more!  

Off-site Search Engine Optimization: Make sure your data throughout the web (even if you didn’t put it there) is appearing correctly. Name, Address, Phone Number, and Website consistency is key to having a successful online presence. Backlinks are also pivotal to growing your website rankings and your organic traffic – are you communicating with other websites and getting relevant links back to your website? 

We are not limited to the above campaigns, or the above services. If you specialize in Hair, Nails, Brows, Waxing, Tanning, Blowouts, or anything else – we would love to help you with your online presence. 

If you’re still unsure what the best route for you to take, please don’t hesitate to reach out to us! We will break everything down, so you understand exactly what we are doing. We also do not keep the admin rights to anything – even your website! We are here to set YOU up for success, contact us today!

If you’re still unsure what the best route for you to take, please don’t hesitate to reach out to us! We will break everything down, so you understand exactly what we are doing. We also do not keep the admin rights to anything – even your website! We are here to set YOU up for success, contact us today to get your spa or salon found!