Here are a variety of different channels where you can run Digital Marketing Campaigns to help drive additional leads and brand awareness. Our recommendation would be to create a foundation that helps make sure your website appears properly within the Search Engine through SEO (Search Engine Optimization). From there you can layer in Social Media Marketing, Paid Search Marketing, and test Banner Ads!
Paid Search: Paid Search is one of the most effective ways to find users who are looking for any type of service! In real time (when they make the search), you can display an ad that appears when someone searches for “Salon Near Me” and only pay if/when they click on your ad. The options are endless – with paid search you can ‘bid’ on searches that revolve around a specific service, specific locations, specific age groups and more!
Social Media Marketing: Social Media is another fantastic place to help drive awareness and leads for your Salon. On Social Platforms we are able to display a photo which can sometimes resonate better with potential clients. Facebook Ads work great to start while paired with Instagram Ads and we’re not talking about just boosting your post. You can run real campaigns that are much more targeted and have a much better KPI (Key Performance Indicator) like Phone Calls or Form Submissions.
Remarketing: Remarketing (or Retargeting) are ads that we can service based on how a user interacted with your website! If someone is shopping around for a high price service like Microblading and lands on your Microblading Landing Page, we can continue to serve them ads showcasing your Microblading Options to help ensure you stay top of mind when they are reading to make that appointment.
On-site Search Engine Optimization: Are you keeping up with the latest trends when it comes to your website Search Engine Optimization? Make sure you are building out great content, completing Keyword Research, optimizing your Page Titles & Meta Descriptions, providing relevant Header Tags, coding search engine friendly Schema, writing great Image Alt Text, and more!
Off-site Search Engine Optimization: Make sure your data throughout the web (even if you didn’t put it there) is appearing correctly. Name, Address, Phone Number, and Website consistency is key to having a successful online presence. Backlinks are also pivotal to growing your website rankings and your organic traffic – are you communicating with other websites and getting relevant links back to your website?
We are not limited to the above campaigns, or the above services. If you specialize in Hair, Nails, Brows, Waxing, Tanning, Blowouts, or anything else – we would love to help you with your online presence.
If you’re still unsure what the best route for you to take, please don’t hesitate to reach out to us! We will break everything down, so you understand exactly what we are doing. We also do not keep the admin rights to anything – even your website! We are here to set YOU up for success, contact us today!
If you’re still unsure what the best route for you to take, please don’t hesitate to reach out to us! We will break everything down, so you understand exactly what we are doing. We also do not keep the admin rights to anything – even your website! We are here to set YOU up for success, contact us today to get your spa or salon found!