Resort Digital Marketing

Get Your Resort Found Online

Get a Consultation

  • How’s Your Online Presence?

  • Are You Running Any Ads?

  • Are You Tracking Performance?

Increase Your Reservations, and More!

Resort Marketing

Get Started Today!

Let’s Work Together to Create The Perfect Marketing Strategy For Your Resort

There’s a clear difference between Hotel Marketing and Resort Digital Marketing! While we both want guests to stay within our properties, we are attracting a different type of guest within a resort! Similar to Hotel Marketing, Resorts battle against the strong presence of OTAs (Online Travel Agencies). Onyx Digital Marketing is here to help you drive the type of guests and bookings you want! Whether you need to increase your occupancy rate or you want to increase the Average Daily Rate (ADR), we have options for you. Have unbooked Meeting & Event space, or a beautiful Wedding Venue going unused? We can help push qualified leads for your resort event space. From getting started, to intricate in-market campaigns, Onyx Digital Marketing has the resources to make your Resort’s Digital Marketing strong and efficient! 

If you are looking for assistance with your Resort’s Digital Presence, website, or marketing in general: we assist with all of that. We create Resort Websites with Booking Engine Integration, Build Resort Online Presence, Launch + Optimize Resort Digital Marketing Campaigns, and ensure that everything is being tracked properly. We do all of this while also making sure to pick up the phone or answer your email whenever you have any questions! We all grew tired of the shortfalls of the typical agency world, and wanted to create a better service to better serve clients with transparency and communication.

No matter where you fall within the spectrum of needed services, we make it easy on you – allowing you to focus more time on running your resort. Contact us today if you have any questions! 

We have experience handling the communication and campaigns of Expedia (TravelAds), TripAdvisor, Adara, and many other OTAs! 

Whether you need volume, or you want to increase your ADR – Onyx Digital Marketing has the right Resort Marketing Solutions for you. Our goal is to help educate you on how to make your resort successful, but we know you have a ton happening at once! Contact us today if you need help with your web presence or are interested in running any digital marketing campaigns! 

Get a Consultation

Digital Marketing Growth

How To Get Started With Your Resort Marketing

Our Resort-Specific Online Presence Package will help you create the online foundation you need! Please contact us today if you need help with any of the following first steps:  

  • Website Creation: Do you have a mobile friendly resort website? Can guests easily contact you or get directions to your location? What about your booking engine, is everything user-friendly from the moment they reach your website – to when they complete their booking? Can they easily view your amenities, ancillary offers, or your event/wedding space? 
  • Facebook / Instagram Pages: Have you created social pages that are specific to your resort? We understand that some Hotel Flags/Brands restrict this information, please let us know if you have facing any challenges from Marriott, Hilton, Etc! 
  • Google My Business Listing: Make sure your business information appears directly within Google through your My Business Listing. This Knowledge Panel allows your resort to appear directly in Google (for free!) providing customers with Pictures, your Phone Number, Directions, and more! 
  • Google Search Console: This tool is used to communicate with Google from a technical standpoint. If you have a website, you definitely want to have this tool to keep track of what’s happening with your website and how Google is interacting with it. 
  • Google Tag Manager: This tool is used to place any tags on your website (Remarketing, Google Analytics, Tagging, etc.). We highly recommend placing a GTM (Google Tag Manager) container on your website where you can place all of your tags in one simple location. 
  • Google Analytics Configuration: This great (free!) tool allows you to track how many users are getting to your website, where they come from, what they do once on your website, and more! Make sure to create and setup your Google Analytics account so you can track the data of users on your resort’s website
  • Basic Search Engine Optimization Practices: Are you keeping up with the latest trends when it comes to resort specific SEO? Are you appearing within the “three-pack” for your city? Make sure you are building out great content, completing Keyword Research, optimizing your Page Titles & Meta Descriptions, providing relevant Header Tags, coding search engine friendly Schema, writing great Alt Text, and more!  
  • **We also have experience handling brand websites themselves. If you are a Marriott (Or any other flag), and are not able to have your own vanity website; we can help you run your campaigns, better understand the data Marriott provides, and take this stress off your plate! 

Paid Search Advertising

Learn more

Search Engine Optimization

Learn more

Social Media Marketing

Learn more
Get a Consultation

Resort Marketing Campaigns

Interested In Paid Digital Marketing Campaigns For Your Resort?

Paid Search: Paid Search is one of the most effective ways to find potential guests who are actively looking for resorts in real time. Paid Search Ads target specific keyword searches. We recommend running Branded Campaigns, In-Market Traveler Campaigns, Remarketing Campaigns, and Competitor Campaigns. 

Remarketing: Ever see those ads that seem to follow you around? They work. By placing a cookie on your website (and your booking engine) we can continue to serve potential guests ads in order to get them complete their booking with your hotel. We also can target guests with future reservations with ancillary offers for your Water Park, Event Space, or any other Attraction! 

Social Media Marketing: When it comes to Resorts – guests shop around. They want to connect with where they will be spending their time while visiting another location. Image + Video Ads work fantastic on Social Media for Resorts. We can run campaigns to help build brand awareness, drive reservations/calls, and/or help you build up those new Facebook/Instagram pages you created! 

On-site Resort Search Engine Optimization: Are you keeping up with the latest trends when it comes to Resort SEO? Make sure you are building out great content, completing Keyword Research, optimizing your Page Titles & Meta Descriptions, providing relevant Header Tags, coding search engine friendly Schema, writing great Image Alt Text, and more!  

Off-site Resort Search Engine Optimization: Make sure your data throughout the web (even if you didn’t put it there) is appearing correctly. Name, Address, Phone Number, and Website consistency is key to having a successful online presence with your hotel. Backlinks are also pivotal to growing your website rankings and your organic traffic – are you communicating with other websites and getting relevant links back to your website? 

If you’re still unsure what the best route for you to take, please don’t hesitate to reach out to us! We will break everything down, so you understand exactly what we are doing. We also do not keep the admin rights to anything – even your website! We are here to set YOU up for success, contact us today to get your resort found! 

If you’re still unsure what the best route for you to take, please don’t hesitate to reach out to us! We will break everything down, so you understand exactly what we are doing. We also do not keep the admin rights to anything – even your website! We are here to set YOU up for success, contact us today to get your resort found!

Get a Consultation