Hotel Digital Marketing

Our Hotel-Specific Online Presence Package will help you create the online foundation you need! Please contact us today if you need help with any of the following first steps:

• Website Creation: Do you have a mobile friendly hotel website? Can guests easily contact you or get directions to your location? What about your booking engine, is everything user-friendly from the moment they reach your website – to when they complete their booking?
• Facebook / Instagram Pages: Have you created social pages that are specific to your hotel? We understand that some Hotel Flags/Brands restrict this information, please let us know if you have facing any challenges from Marriott, Hilton, Etc!
• Google My Business Listing: Make sure your business information appears directly within Google through your My Business Listing. This Knowledge Panel allows your hotel to appear directly in Google (for free!) providing customers with Pictures, your Phone Number, Directions, and more!
• Google Search Console: This tool is used to communicate with Google from a technical standpoint. If you have a website, you definitely want to have this tool to keep track of what’s happening with your website and how Google is interacting with it.
• Google Tag Manager: This tool is used to place any tags on your website (Remarketing, Google Analytics, Tagging, etc.). We highly recommend placing a GTM (Google Tag Manager) container on your website where you can place all of your tags in one simple location.
• Google Analytics Configuration: This great (free!) tool allows you to track how many users are getting to your website, where they come from, what they do once on your website, and more! Make sure to create and setup your Google Analytics account so you can track the data of users on your hotel’s website
• Basic Search Engine Optimization Practices: Are you keeping up with the latest trends when it comes to hotel specific SEO? Are you appearing within the “three-pack” for your city? Make sure you are building out great content, completing Keyword Research, optimizing your Page Titles & Meta Descriptions, providing relevant Header Tags, coding search engine friendly Schema, writing great Alt Text, and more!
• **We also have experience handling brand websites themselves. If you are a Marriott (Or any other flag), and are not able to have your own vanity website; we can help you run your campaigns, understand the data Marriott provides, and take everything off your plate!

Paid Search: Paid Search is one of the most effective ways to find potential guests who are actively looking for hotels in real time. Paid Search Ads target specific keyword searches. We recommend running Branded Campaigns, In-Market Traveler Campaigns, Remarketing Campaigns, and Competitor Campaigns.

Remarketing: Ever see those ads that seem to follow you around? They work. By placing a cookie on your website (and your booking engine) we can continue to serve potential guests ads in order to get them complete their booking with your hotel.

Social Media Marketing: When it comes to Hotels – guests shop around. They want to connect with where they will be spending their time while visiting another location. Image + Video Ads work fantastic on Social Media for Hotels. We can run campaigns to help build brand awareness, drive reservations/calls, and/or help you build up those new Facebook/Instagram pages you created!

On-site Hotel Search Engine Optimization: Are you keeping up with the latest trends when it comes to Hotel SEO? Make sure you are building out great content, completing Keyword Research, optimizing your Page Titles & Meta Descriptions, providing relevant Header Tags, coding search engine friendly Schema, writing great Image Alt Text, and more!

Off-site Hotel Search Engine Optimization: Make sure your data throughout the web (even if you didn’t put it there) is appearing correctly. Name, Address, Phone Number, and Website consistency is key to having a successful online presence with your hotel. Backlinks are also pivotal to growing your website rankings and your organic traffic – are you communicating with other websites and getting relevant links back to your website?

If you’re still unsure what the best route for you to take, please don’t hesitate to reach out to us! We will break everything down, so you understand exactly what we are doing. We also do not keep the admin rights to anything – even your website! We are here to set YOU up for success, contact us today to get your hotel found!