Digital Marketing For Dentists

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  • How’s Your Online Presence?

  • Are You Running Any Ads?

  • Are You Tracking Performance?

Increase Your New Patient Flow

Dental Office Marketing

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Let’s Work Together to Create The Perfect Marketing Strategy For Your Dental Office

Running a dental office can be stressful enough as it is; allow Onyx Digital Marketing to handle your marketing while you focus on what’s important: your clients. 

Whether you are after New Patient Acquisition, or you want to drive patients for specific services like Veneers, Implants, or Cosmetic Dentistry in general – we can help provide you additional leads. Our team has been in the Dental Space for quite some time now and we understand how users search for different types of services and where to place your marketing dollars. Outside of Dental Digital Marketing Services, we also can help you improve your overall web presence. We specialize from the ground up when it comes to Online Dental Marketing. From website creation, tagging and analytics, to generating leads – we can step right in and help assist you. 

No matter where you fall within the spectrum of patient acquisition – Onyx Digital Marketing has the right Dental Office Marketing Solutions to help fill your seat and increase your lifetime patient value! Our goal is to help educate you on how to make your Dentist Office Web Presence successful, but we know you have a ton on your plate! Contact us today if you need help with your web presence, are interested in running any digital marketing campaigns, or with any questions!

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Digital Marketing Growth

How To Get Started With Your Dental Office Marketing

Our Dental-Specific Online Presence Package will help you create the online foundation you need! Please contact us today if you need help with any of the following first steps:  

  • Website Creation: Do you have a mobile friendly Dental Website? Can patients easily find what services you provide in your Dental Office? Can they find directions, testimonials, and a way to book their next appointment? 
  • Facebook / Instagram Pages: Have you created social pages that are specific to your Dental Practice? Many people are afraid of visiting the dentist for a variety of reasons. If you can make sure that patient has a great experience, they will be sure to talk about it on social media! 
  • Google My Business Listing: Make sure your business information appears directly within Google through your My Business Listing. This Knowledge Panel allows your Dental Office to appear directly in Google (for free!) providing customers with Pictures, your Phone Number, Directions, and more! 
  • Google Search Console: This tool is used to communicate with Google from a technical standpoint. If you have a website, you definitely want to have this tool to keep track of what’s happening with your website and how Google is interacting with it. 
  • Google Tag Manager: This tool is used to place any tags on your website (Remarketing, Google Analytics, Tagging, etc.). We highly recommend placing a GTM (Google Tag Manager) container on your website where you can place all of your tags in one simple location. 
  • Google Analytics Configuration: This great tool that allows you to track how many users are getting to your website, where they come from, what they do once on your website, and more! Make sure to create and setup your Google Analytics account so you can track the data of users on your Dental Office’s website
  • Basic Search Engine Optimization Practices: Are you keeping up with the latest trends when it comes to Dental SEO? Make sure you are building out great content, completing Keyword Research, optimizing your Page Titles & Meta Descriptions, providing relevant Header Tags, coding search engine friendly Schema, writing great Alt Text, and more!  

If you’re still unsure what the best route for you to take, please don’t hesitate to reach out to us! We will break everything down, so you understand exactly what we are doing. We also do not keep the admin rights to anything – even your website! We are here to set YOU up for success, contact us today to get your Dental Practice new patient leads!

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Dental Office Marketing Campaigns

Interested In Paid Digital Marketing Campaigns For Your Dental Office?

There are a variety of different channels where you can run Digital Marketing Campaigns to help drive additional new patients, potential leads, and brand awareness. Our recommendation would be to create a foundation that helps make sure your website appears properly within the Search Engine through SEO (Search Engine Optimization). From there you can layer in Social Media Marketing, Paid Search Marketing, and test Banner Ads!

Paid Search: Paid Search is one of the most effective ways to find users who are looking for a Dental Practice. Many Dental Practices believe that once they have a client through their doors, they are loyal. The truth is, if someone is searching through Google and they click on our ad + book an appointment they didn’t have any loyalty to you or any other practice. Paid Search Ads target specific keyword searches and can drive users to view your practice and submit their information to become a patient. Additionally, you only pay when someone clicks on your ad! 

Social Media Marketing: Social Media is another fantastic place to help drive awareness and leads for your Dental Practice. On Social Platforms we are able to display a photo which can sometimes resonate better with potential patients. Facebook Ads work great to start while paired with Instagram Ads. Every office is slightly different and based on your area we recommend launching both to start! Through our experience, we have narrowed down the best types of Social Campaigns to run and the best target audience that will match best. Contact us today to get Social Media Marketing started for your Dental Office. 

Remarketing: Remarketing (or Retargeting) are ads that we can service based on how a user interacted with your website! If someone is shopping around for a high price Cosmetic service and lands on your Cosmetic Dentistry Landing Page, we can continue to serve them ads showcasing your cosmetic dentistry to help drive them to make the final conversion with us. 

On-site Dentist Search Engine Optimization: Are you keeping up with the latest trends when it comes to Dental Office SEO? Make sure you are building out great content, completing Keyword Research, optimizing your Page Titles & Meta Descriptions, providing relevant Header Tags, coding search engine friendly Schema, writing great Image Alt Text, and more!  

Off-site Dentist Search Engine Optimization: Make sure your data throughout the web (even if you didn’t put it there) is appearing correctly. Name, Address, Phone Number, and Website consistency is key to having a successful online presence with your Dental Office. Backlinks are also pivotal to growing your website rankings and your organic traffic – are you communicating with other websites and getting relevant links back to your website? 

If you’re still unsure what the best route for you to take, please don’t hesitate to reach out to us! We will break everything down, so you understand exactly what we are doing. We also do not keep the admin rights to anything – even your website! We are here to set YOU up for success, contact us today to get your Dental Office found! 

If you’re still unsure what the best route for you to take, please don’t hesitate to reach out to us! We will break everything down, so you understand exactly what we are doing. We also do not keep the admin rights to anything – even your website! We are here to set YOU up for success, contact us today to get your dental office found!

Get a Consultation