There are a variety of different channels where you can run Digital Marketing Campaigns to help drive additional new patients, potential leads, and brand awareness. Our recommendation would be to create a foundation that helps make sure your website appears properly within the Search Engine through SEO (Search Engine Optimization). From there you can layer in Social Media Marketing, Paid Search Marketing, and test Banner Ads!
Paid Search: Paid Search is one of the most effective ways to find users who are looking for a Dental Practice. Many Dental Practices believe that once they have a client through their doors, they are loyal. The truth is, if someone is searching through Google and they click on our ad + book an appointment they didn’t have any loyalty to you or any other practice. Paid Search Ads target specific keyword searches and can drive users to view your practice and submit their information to become a patient. Additionally, you only pay when someone clicks on your ad!
Social Media Marketing: Social Media is another fantastic place to help drive awareness and leads for your Dental Practice. On Social Platforms we are able to display a photo which can sometimes resonate better with potential patients. Facebook Ads work great to start while paired with Instagram Ads. Every office is slightly different and based on your area we recommend launching both to start! Through our experience, we have narrowed down the best types of Social Campaigns to run and the best target audience that will match best. Contact us today to get Social Media Marketing started for your Dental Office.
Remarketing: Remarketing (or Retargeting) are ads that we can service based on how a user interacted with your website! If someone is shopping around for a high price Cosmetic service and lands on your Cosmetic Dentistry Landing Page, we can continue to serve them ads showcasing your cosmetic dentistry to help drive them to make the final conversion with us.
On-site Dentist Search Engine Optimization: Are you keeping up with the latest trends when it comes to Dental Office SEO? Make sure you are building out great content, completing Keyword Research, optimizing your Page Titles & Meta Descriptions, providing relevant Header Tags, coding search engine friendly Schema, writing great Image Alt Text, and more!
Off-site Dentist Search Engine Optimization: Make sure your data throughout the web (even if you didn’t put it there) is appearing correctly. Name, Address, Phone Number, and Website consistency is key to having a successful online presence with your Dental Office. Backlinks are also pivotal to growing your website rankings and your organic traffic – are you communicating with other websites and getting relevant links back to your website?
If you’re still unsure what the best route for you to take, please don’t hesitate to reach out to us! We will break everything down, so you understand exactly what we are doing. We also do not keep the admin rights to anything – even your website! We are here to set YOU up for success, contact us today to get your Dental Office found!
If you’re still unsure what the best route for you to take, please don’t hesitate to reach out to us! We will break everything down, so you understand exactly what we are doing. We also do not keep the admin rights to anything – even your website! We are here to set YOU up for success, contact us today to get your dental office found!
